Bosses open doors to the army of forgotten workers

Re-training, apprenticeship schemes and coaxing back retired staff could all help plug the jobs gap, writes Matilda Davies

One McDonald’s advert to attract workers portrayed an older worker who “isn’t the retiring type” to combat age discrimination in its recruitment
One McDonald’s advert to attract workers portrayed an older worker who “isn’t the retiring type” to combat age discrimination in its recruitment
ILLUSTRATION: JAMES COWEN
The Sunday Times

When Fiona Cameron quit her job as an advertising director in 2013, she had not banked on the pandemic and its successive lockdowns that left her isolated at home. “I hadn’t realised just how much I enjoyed working with people and connecting,” said Cameron, 61. So, last year, she decided to re-enter the jobs market.

With huge gaps in the workforce post-pandemic, Britain needs more people like her, however Cameron encountered numerous barriers because of her age. “I had several experiences where some recruiters actually told me that I was too old to go into certain positions. That I wouldn’t fit,” she said.

After repeatedly being told she was over-qualified, Cameron removed two of her three university degrees from her CV and edited her job