Attracting New Learners: a Literature Review
This report provides a review of the literature on initiatives to stimulate demand for post-16 learning. Examples of policy and practice initiatives from the UK, America, Europe and Australia are categorised into three broad types: stimulating mass demand, through widespread publicity, provision of advice and guidance or funding and making the provision of learning more flexible; stimulating demand for learning among targeted groups of individuals and communities; and stimulating demand among employees and for work-related learning.