Attracting New Learners: a Literature Review
This report provides a review of the literature on initiatives to stimulate demand for post-16 learning. Examples of policy and practice initiatives from the UK, America, Europe and Australia are categorised into three broad types:
stimulating mass demand, through widespread publicity, provision of advice and guidance or funding and making the provision of learning more flexible
stimulating demand for learning among targeted groups of individuals and communities
stimulating demand among employees and for work-related learning.
Critical success factors include high profile use of the media for raising awareness, the highly targeted nature of many community-based programmes, and employing a partnership approach. In addition, initiatives aimed at preventing young people from dropping out of education appear to be important in sustaining interest in later life.