Evaluation of the ‘Salus & Co.’ captures and cartoon strips

Sinclair A, Oakley J, Hicks B, Tyers C | Research Report 488 | Institute for Employment Studies | Nov 2011

This report presents the findings of a project commissioned by the European Agency for Safety and Health at Work (EU-OSHA) to evaluate 25 of its ‘Salus & Co.’ strips and captures, designed to communicate messages about occupational safety and health without the need for text.

IES was commissioned to conduct an external evaluation to ensure that the ‘Salus & Co.’ messages underpinning the images were understood by different types of target audiences at EU level.

The methodology for the evaluation included two main elements: an onlinesurvey of OSH-mail participants and face-to-face cognitive interviews with 15 university staff and students.