Personal Feedback: Cases in Point

Multi-source feedback, often called 360 degree review, is the process by which an individual manager receives personal feedback from more than one source (eg subordinates, peers, line manager and customers).

Such feedback schemes are intended to provide a more comprehensive assessment of individuals, which may be used to identify development needs and improve performance.

This study examines the practical application of various forms of multi-source feedback in eight case study organisations including: the Post Office, BAA, Mercury Communications, Yorkshire Water, BT, and BP. It provides an objective view of their relative merits and potential pitfalls.