EU-OSHA comic strips and captures evaluation

The European Agency for Safety and Health at Work (EU-OSHA) commissioned artists to produce visual materials to communicate messages about priority areas such as workplace health promotion; mental health, and; health promotion amongst young workers. In addition to raising awareness and informing the target audience, the images also aim to stimulate debate and discussion about occupational safety and health (OSH). EU-OSHA commissioned IES to evaluate the resulting graphics to test how well the messages were understood by different types of target audiences at EU level. The methodology for the evaluation includes two main elements: an online survey of OSH-mail participants, and; face-to-face cognitive interviews with 15 university staff and students.