Investors in People Consumer Insight Analysis

The UK Commission for Employment and Skills (UKCES) commissioned IES to review Investors in People (IIP) assessment reports to analyse organisations' motivations and the challenges they face in achieving the standard.

The aim was to use cluster analysis to develop a typology of customer segments in order to inform the delivery of services to IIP customers by UKCES and IIP delivery centres, and to recommend products and services that would appeal to IIP customers.