ITV Fixers

ITV Fixers, which supports young people to create media campaigns on social issues they are passionate about, wished to illustrate the quality of its impact and the way in which it supports and develops young people. It was also interested in the different types of social impact it helps young people to achieve. It identified McKinsey's model of how prizes deliver a range of positive social outcome as a framework for the analysis. The project comprised secondary analysis of data collected as part of a study of youth volunteering.