Understanding the Customer Journey to Initial Teacher Training
This study for the National College of Teaching and Leadership used qualitative techniques to understand why individuals made the choices they did about teaching as a potential career.
The work was conducted with individuals at different stages in the initial part of the customer journey, where the greatest attrition occurs, as well as those who had chosen different pathways to teaching. The research included an online survey plus in depth qualitative interviews.
Project details
| Client | National College of Teaching and Leadership, Department for Education |
|---|---|
| Year | 2015 |
| IES contact |
 Emma Pollard
 Joy Williams
|
