Qualitative data collection and analysis

Qualitative research helps us to get beneath and understand complex employment issues. It produces rich but sometimes complex data that requires concise and expert interpretation and summary.

Our approach to qualitative data collection and analysis is flexible and driven by project needs. We select and apply appropriate techniques for each project according to the perspectives and backgrounds of research participants as well as the research aims.

Contact: Becci Newton

Our researchers are expert at:

  • face-to-face and telephone interviews;
  • focus groups;
  • developing case studies;
  • exploratory and theory-driven approaches;
  • participant observation;
  • repertory grid method;
  • cognitive interviews;
  • critical incident, vignette and life history mapping; and
  • participatory appraisal techniques.

We conduct research across the UK and overseas, both face-to-face and making use of technologies such as Skype, video conferencing or social media.

We have specialist staff skilled in using qualitative software analysis packages such as Atlas.ti and Nvivo, and who develop bespoke coding frames for each project.

Our staff are also knowledgeable in how to apply Qualitative Comparative Analysis approaches to policy evaluations: using this as part of a multi-method design to test theories of change and develop typologies of cases that provide an insight into what works, under what conditions and for whom.

We provide results in a variety of formats to meet client needs, including written reports, case studies, presentations, mindmaps, infographics, data visualisation, podcasts and workshops.

IES experts

Becci Newton

Rosie Gloster

Becci Newton
Deputy Director

Rosie Gloster
Senior Research Fellow


Related projects

Qualitative research of the Intensive Activity Programme
Department for work and pensions (DWP)

The labour market for nurses in the UK and its relationship to the demand for, and supply of, foreign-born nurses in the NHS
Migration Advisory Committee (MAC) Home Office

Smart Industrial Relations - Smart production in the manufacturing industry and work organisation: new scenarios for Industrial Relations
European Commission

What works in reducing pay gaps? 
Equality and Human Right Commission (EHRC)

Precarious employment: patterns, trends and policy strategies in Europe
European Parliament (EMPL) (Committee on Employment and Social Affairs)

Evaluation of the Carers' Employment Pilot: supporting carers to remain in employment
Social Care Institute for Excellence